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A sound financial model and projection is one of the core ingredients of a venture capital business plan.

Here are some thoughts on how to do it right:

- Keep mike fontenot embroidered blue jersey it real. Don't overstate sales projections. It is a common enough mistake to make because human nature says we want to put the best case forward. The solution os to have various scenarios, assign some probabilities, and tell an investor mike fontenot embroidered blue jersey honestly what needs to happen to reach the targets.

- State the assumptions clearly in the projection, so the investor knows what it is based on.

- Make it easy to adjust and show the mike fontenot embroidered blue jersey consequences - what if sales are lower, what if churn is higher, what if our costs decrease, what if our main customer leaves? Investors are a (justifiably) cynical bunch, so you need to be able to lay out a best case and a worst case scenario.